Today’s customers want to make informed decisions on their own terms. Kinetic email allows them to do that in a simple and efficient way. If you haven’t begun to integrate kinetic element into your email marketing strategy now’s the time.
It's critical to catch and retain your customers' attention enough that they open and click through your email.
But What are Kinetic Emails?
Basically, kinetic emails are interactive content that boost your email marketing to the next level of engagement. Not to mention fun. Kinetic emails primarily include interactive email design elements, like sliders, search menus, GIFs etc, that create an interactive experience for readers.
If executed correctly, kinetic emails provide a more website-like experience for users.
Because kinetic design utilizes CSS3 and HTML5 to enhance interactive elements, it is compatible with Gmail, Yahoo, AOL, Outlook 2003, Outlook.com, iPhones, iPads and some Android devices. Many platforms also integrate fallback techniques to ensure that these emails do not render poorly. Especially on email domains that do not support kinetic content and design.
Mirroring a website experience allows users to take advantage of multiple interaction points and explore a host of product offerings.
Why Are Kinetic Emails Becoming So Popular?
Thanks to the rise of the connected era, consumers have access to literally everything within seconds. Kinetic emails allow consumers to view and interact with your content and products instantly. All without having to commit to visiting your website.
By the same token, modern consumers have adopted a choose-your-own-adventure mindset. Meaning, they want to steer the ship when it comes to their interactions with brands.
Basically, that means they need to be able to peruse your wares at their leisure. Equally important, consumers want to decide when and if they are going to visit your website in their own time. Kinetic emails allow them to do just that. Which in turn creates a relationship of trust between them and your brand.
As if these weren’t enough to get you to dive into adding kinetic emails to your marketing strategy, check out some of the other awesome reasons why kinetic wll be taking over the email marketing landscape in 2020.
Rich Visual Experience
Rich User Interaction
Entertaining Email Recipients
Creating an entertaining way for users to interact with your brand and explore your products creates excitement.
The key ingredient of dynamic emails is the content. It especially plays a vital role in retail campaign management because it provides in-depth user information.
Who could resist a fully interactive email filled with a selection of products to explore, tailored to their personal preferences?
Looking ahead at 2020 trends, it is clear that kinetic emails deliver exactly what customers are looking for.