With the rise of the internet and universal expansive databases like the cloud came an influx of audience data at the disposal of the marketing community. As consumer data collection became more prevalent, so did the use of that data.
Using Those Cookies
It really is. However, it is important to understand that utilizing data and predictive tools to hone in your personalization can be a tricky business. Especially in the current digital marketing landscape.
Keeping it Ethical
Marketing practices today all tie back to the rise in connectivity and the call for convenience that customers crave.
Keeping Up With The Trends
In reality, the best way to enhance personalization in your marketing efforts is to allow your users to guide the way.