However, worldwide lockdowns did not prove to be the death of the media buy, but rather sparked an evolution in digital-mobile first strategy and the acceleration of consumer awareness of data collection and privacy.
Creating Deeper Digital Connections
“Utilizing machine-learning and automation in user acquisition is only likely to accelerate in adoption. Many digital networks are introducting more products relying on machine-learning to best optimize companies’ user acquisition activity.”
Leveraging New Platforms
“Omnichannel advertising is becoming more and more of a reality. What has been restricted to desktop and mobile will become available for the (connected) TV, audio, gaming, and on high street with digital out of home.”
The Reign of First Party Data
Leveraging The Power of AI
Tailored Ad Development