Excessive Navigation or Information is Frustrating: Too much content has been shown to irritate users. If they visit your site looking for specific information but aren’t able to quickly find the information they need, then the odds of them clicking off of your site will increase. This is because users will get frustrated at having to search and leave your site to find their answers on a more comprehensive website.
Users Don’t Like Irrelevant Information: When a user visits your site, they do so with specific goals. If your website distracts them from this goal by flooding them with information in an attempt to market to them, they’re likely to disengage and then report having a negative experience.
Clutter Confuses Users: If a user visits your site and is met with a series of pop-ups, they’re more likely to click away than they are to follow the prompts. Again, these unexpected features lead to irritation and cause the user to spend more time working towards their goal.
Users Like Simple Tasks: Users love a simple and comprehensive website. If they can visit your site, find the information they need, and be satisfied by the results, then they’ll have a positive experience with your brand.