What is User-Generated Content?
How User-Generated Content Boosts Brand Awareness
Why UGC And Not Influencer Marketing?
The difference between UGC and influencer marketing is that a brand will usually solicit and pay an influencer to create content that markets its product or service. This content would be sponsored by the brand, whereas with UGC the content is produced by an ordinary person with no affiliation to the brand.
Recent changes in consumer behaviors have shown that consumers are less convinced by influencers. According to EnTribe, 85 percent of survey participants felt like influencers were inauthentic. Influencer marketing can also be expensive, and with this method shrinking in popularity, it’s making the transition to UGC more practical.
UGC is an inexpensive marketing strategy that can foster a connection between a brand and its customers in a way that influencer marketing cannot. For example, when a consumer sees their peer enjoying a product, their desire for that product may increase. This happens because the consumer can relate and see a reflection of themselves in their peer in a way that they couldn’t if the same content was made by a representative of the brand.
4 UGC Best Practices For Increased Brand Awareness
Utilizing UGC Can Elevate Brand Authenticity
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