What is User-Generated Content?
How User-Generated Content Boosts Brand Awareness
Why UGC And Not Influencer Marketing?
UGC is an inexpensive marketing strategy that can foster a connection between a brand and its customers in a way that influencer marketing cannot. For example, when a consumer sees their peer enjoying a product, their desire for that product may increase. This happens because the consumer can relate and see a reflection of themselves in their peer in a way that they couldn’t if the same content was made by a representative of the brand.
4 UGC Best Practices For Increased Brand Awareness