Leading global digital marketing company Theorem successfully facilitated free eye check-up camps for community residents of Mysuru.
Theorem, as part of its CSR initiative has tied-up with NGO VisionSpring to organize free eye-check-ups all across Mysuru. This joint initiative has successfully screened more than 3,100 rural residents and has covered around 18 villages.
Theorem employees volunteered at few camps to support the camp’s registration desk,mobilization and counseling. The check-ups were done by optometrist and medical team. In this camp, people were examined for common eye problems, near and far vision and free spectacles was provided. Around 200 people were screened in every camp.
Speaking about the initiative Jay Kulkarni, CEO of Theorem said, “Theorem is committed to strengthening the communities in which we do business and beyond. We are compelled to contribute to positive societal change across the globe. Our vast history of championing causes as a company and as individuals demonstrates our dedication to social responsibility and hence we have joined hands with VisionSpring founded in 2001 with the goal of reaching and providing affordable, quality glasses to the 2.5 billion people worldwide who need them, we have come far in the years since.
Anshu Taneja, VisionSpring’s Managing Director, India, said, “We are delighted to partner with Theorem to bring the gift of clear vision through eyeglasses to the people of Mysuru, Karnataka. This will help them earn and learn better and lead safer lives. This initiative is a continuation of our endeavour to ensure clear vision for all and make India the first clear vision nation in the world through the Bharat Ujjwal Drishti Abhiyan (India Clear Vision Mission).
Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world’s most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net.