Customer reviews and referrals are one of the most impactful elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.
Consumers are more inclined to purchase when the reviews are recent. 44 percent say they look to see if there have been reviews in the last month. The more reviews you have and the more frequently your products are reviewed, the better for your business.
1. Make It Simple
2. Having Honest Reviews
3. Use Third-Party Review Providers
4. Offer Incentives for Reviews or Referrals
5. Leverage Positive Reviews
Having a Google My Business page puts reviews front and center when a consumer searches your business. It shows how many stars you have on a scale of one to five and shows a customer right away how satisfied customers are with your business.
Another beneficial tool to increase visibility of your reviews is to utilize SEO. According to stats from Distilled (via econsultancy), providing rich review snippets on search engine results pages can mean a 10 to 20 percent increase in click-through rates.
Here is an example of leveraging reviews on a search engine results page. By typing in “Refrigerator” on Google, fridges with top-rated reviews pop up first. A consumer is most likely to search for a product that has ample positive reviews before looking at products with little or no reviews.