Thanks to the success of Amazon’s RMN, which launched in 2012 and has surged in growth over the past few years (they reported a whopping $2.1 billion in ad sales for 2021), retailers of all types have been hopping onto the RMN bandwagon. This includes superstores such as Walmart and Target, grocery chains like Kroger and Albertsons, and drugstore and beauty supply shops like CVS, Sephora, and Ulta Beauty.
So what’s behind the recent explosion of these retailer-owned advertising platforms? And what makes them so beneficial for brands and retailers?
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