Marketing to retail customers right after a sales-heavy holiday season can be tricky. Instead of worrying about immediately increasing your bottom line — which can be a daunting task if your campaigns were successful — now’s the time to focus your efforts on bringing in new customers and further engaging the ones you’ve gained.
After the hustle and bustle of the holiday season, the first few months of the new year can be a challenging time for retail marketers. You’ve just spent significant time and effort getting customers to buy, and hopefully your strategies have paid off with strong sales. But now what? On the heels of such a promotion-saturated season, boosting immediate sales should not be your top priority. Instead, it’s the perfect time to focus your marketing efforts on building brand awareness and bringing in new customers — particularly those shoppers that didn’t buy during the holiday rush.
Here are some essential post-holiday marketing strategies to help you avoid a sales slump and start the new year right.