At the crux of this pivot was data and more specifically, customer data. Those teams utilizing robust data collection methodologies and systems were poised to maneuver all of their marketing focus to digital avenues, while teams who had yet to really collect and utilize data were left scrambling to readjust.
Buyers Have More Control
Knowing Your Audience On A Deeper Level
Fully Utilizing Buyer Intent Data
Making Marketing Even More Personal
Over the last several years audience driven content, buyer intent data and predictive softwares, hyper segmentation and hyper personalization were all relevant strategies but now they have been prioritized as more marketing saturates the digital landscape.