Luckily, retail and DTC brand marketers tend to have more access to first-party data than those in other areas of the company since they are so close to customers. By tapping into the gold mine of data at their fingertips, these marketers can make educated decisions to guide personalization and engagement strategies throughout every email touch.
Quality Over Quantity
A) Receive a flood of daily emails from a brand that contain products and messaging that don’t interest you
Lean Into Loyalty