When the pandemic struck in 2020, the world of business and technology shifted exponentially. With businesses continuing to offer remote jobs, the use of technology accelerated as did the innovative ways it can be utilized. The amount of time people spend on mobile devices continues to increase and has resulted in a spike in engagement, content creation, and monetization on behalf of brands that are leveraging the momentum. With this in mind, it’s clear that brands and businesses should be incorporating as many mobile touchpoints as possible into their digital marketing strategies.
Check out these tips for a successful mobile marketing plan in 2023.
1. Adopt a Mobile-First Mindset
2. Have a Strong Presence on Social Media
3. Utilize the Benefits of In-App Advertising
4. Optimize Emails for Mobile Use
Here are a few tips to make your emails more mobile-friendly:
5. Create a Mobile-Friendly Website
6. Making Mobile E-Commerce a Seamless Experience
The Importance of Mobile Marketing
Need help making your marketing campaigns more mobile-friendly?
Working with an innovative marketing partner like Theorem is one of the best ways to ensure long-term digital success.