Increasing Engagement in New Ways
Customization & Building for Diversity
Appealing to Younger Generations
Adding Another Layer to Social Commerce
We are currently experiencing the golden age of social commerce, with marketing teams pivoting away from old marketing practices and prioritizing new strategies to adapt to the rise of social commerce. More than ever before, teams are striving to achieve successful consumer experiences and increased engagement across their omnichannel strategies. But what will that look like as marketing methodologies evolve to include the vast virtual landscape that is the metaverse?
If we look at the social commerce trends over the past two years we can predict that the social commerce features we see across the popular channels of today will expand out into the virtual experience-based world. Savvy brands will continue to build their strategies, curating shoppable content across their omnichannel platforms and centralizing those strategies around optimizing user experience with their brand, both inside and outside of the metaverse.