Whether you are just getting started with your MarTech strategy or you are currently evaluating to prepare for an upgrade, there are some things to consider.
Evaluate Needs & Goals
Consider the following questions as a little food for thought when starting the process:
Classify Your Organization
Hub & Spoke
To Sum It Up
It is important to understand and qualify your current business needs and goals as well as those you project your business to have in the future. Building a MarTech strategy that will accommodate your future needs and allow for scale will prevent having to reevaluate and restructure in the future.