1. Discover the Power of Interactive Advertising
It’s easy to understand why adding interactive elements to digital ads increases customer engagement. In addition to encouraging users to become active participants in their immediate consumer experience, interactivity gives marketers insight into their audiences through data. This is no longer just a savvy tactic to help brands get an edge on the competition. Data-driven marketing has become the norm, and campaigns that do not leverage data and personalization to target audiences will fall short in today’s modern landscape.
But consumers’ growing call for transparency in marketing practices coupled with reformed data privacy laws have forced marketers to rethink their data collection strategies. Interactive ads have become one of the most effective ways to gather valuable consumer data while enhancing customer experience and encouraging brand loyalty.
2. Experiment With Shoppable Videos & Discovery Commerce
3. Dive Into AR, VR & Metaverse Marketing
Interactivity Is Here to Stay
Need help with your mobile marketing strategy?
Working with a flexible, full-service marketing partner like Theorem is one of the best ways for businesses to future-proof their operations and ensure long-lasting success. If you need help creating a mobile marketing strategy that delivers real results, contact us today.