The pandemic has forever changed many aspects of our lives, from the way we live to the way we work and everything in-between. Consumer mindsets have also shifted, so the marketing strategies that engage them must adapt accordingly. As a result, brands across the board are updating their strategies and requirements for their marketing partnerships.
Siloed Solutions Are Out
Strategic Partnerships Are Helping Brands Evolve
Some teams have struggled with identifying what to keep in house and what to outsource to a flexible solutions partner. With all of the available tools at our fingertips, this can be a real challenge.
As sighted by Theorem founder and CEO Jay Kulkarni in a recent podcast, “If a brand needs to grow, retain, and attract audiences, there are only so many things they can master, so you need to determine what your core DNA is. For everything else you will need to lean on experts, which is where the flexibility comes in.”