What is Heat Mapping?
Heat mapping tracks visitors’ engagement on your website. Using “hot” red and “cool” blue, heat maps can help your brand pinpoint which content on your website captures visitors’ attention and drives action, along with exposing lagging content and creating opportunities to do more with that real estate.
Specifically, heat maps measure:
5 Heat Map Metrics To Help You Boost Your D2C Website's Performance
With this data, you may consider:
- Moving that red-hot product further up the page
- Featuring the product in the red in an upcoming email
- Replication high-performing CTAs in other areas of your website