Brands across the globe are turning to in-app mobile marketing strategies to help reach their consumers and sustain their business through the crisis.
Fast-changing consumer habits, in this new world we find ourselves in, have put increased focus on digital marketing into overdrive. Brands and marketing teams are readjusting rapidly to a world where direct-to-customer marketing messages are increasingly important, tailored and impactful. Because of this growing opportunity, and the need for higher engagement levels, smart marketers are shifting their focus to the most effective solutions, such as In-App Mobile Marketing.
As of April 23, 2020 there were 3.67 billion active mobile device social media users around the world.
Interactive In-App Mobile Marketing on the Rise
Mobile device usage is increasing astronomically, and it’s in every content marketers’ best interest to keep pace with that trend.
On average, people spend 3.43 hours per day on mobile, with 90% of that time in-app...and that was before movement restrictions sent mobile time spent surging.
In-App Mobile Marketing Benefits
Making In-App Mobile Marketing Strategies Simple