With the mobile advertising landscape in continuous flux, brands must adjust swiftly to changing consumer trends and respond at scale. This requires nimbleness when it comes to adopting new technologies, integrating new tools, and using data-driven insights to optimize campaigns in real time.
Automation Is Essential
Savvy marketers know this and are utilizing automation strategies accordingly — a recent survey indicates , with 36 percent taking six months to a year to properly operationalize their .
M-Commerce Should Be Embraced
With smartphone users now accounting for , brands must provide a seamless shopping experience for their mobile users. In addition to making online shopping incredibly convenient, m-commerce gives retailers the ability to reach customers wherever they are via SMS push notifications. It also amps up personalization by utilizing Wi-Fi and GPS technology to deliver content based on user location.
At the same time, m-commerce makes the buying experience easier than ever thanks to mobile payment methods such as Apple Pay and Google Pay, Visa Checkout, Zelle, and Paypal. Not to mention the fact that mobile is the ideal platform for omnichannel shopping, as most customers take their smartphones with them wherever they go. Retailers can offer free in-store Wi-Fi, for example, to encourage customers to use their mobile devices to access brand-specific info while they shop on foot.