Expectation: Quantity is greater than quality when it comes to content.
Reality: Marketing is no longer just a numbers game when it comes to content.
Expectation: Content creation should be done completely in-house.
Reality: External collaboration is a powerful tactic to ensure well-rounded perspectives.
Expectation: Content marketing strategies are the same now as they were pre-pandemic.
Reality: The current endemic era has caused a shift in the content marketing landscape.
Expectation: Audiences are only looking for unique perspectives.
Reality: Audiences are seeking practical, actionable content.
Expectation: Audiences will become leads the moment they read the content.
Reality: Lead generation typically takes multiple touchpoints.
At a minimum, publishing content helps build brand awareness, credibility, and loyalty. But what if you took your strategy one step further? Using your content to capture leads through tailored nurture campaigns is a clever way to share knowledge, prove your businesses’ value, and measure ROI in relation to your overall marketing goals.