Marketing automation is technology that allows companies to streamline, automate, and measure marketing tasks and workflows to increase operation efficiency and grow revenue faster.
The answer lies in optimizing end-to-end marketing workflows through digital marketing automation processes and platforms.
Investing in Digital Automation
In general, the vast majority of brands are realizing that they are not ready to support timely transitional marketing messaging at the volume and scale needed to the meet the current digital consumer demand. As a result, they would need to reevaluate their potential or current digital marketing automation capabilities and investments.
We all knew that investing in digital marketing automation tools like MAS and ESPs would have to be done. However, the pandemic has forced the hand of many smaller teams to invest sooner rather than later.
“…this time in history provides an extraordinary opportunity to welcome automation into our workforce and understand that automation will create new, although different jobs for humans.”
The answer lies in the marketing agenda and capabilities their digital marketing teams currently has. Whatever digital marketing efforts they are putting forth today, social ads, standard digital ads, email marketing and SEO, can all be enhanced with the right digital marketing automation tools and strategies.
Evaluating & Pivoting Strategies
The bottom line: there is no good way to analyze and evolve for changes without a data collection and reporting system in place.
What Does This Mean?