While apparel, fashion, food and home were strong categories early on, ultimately direct-to-consumer quickly covered all major parts of the market.
Leading with a Purpose
In fact, due to their visual nature and real-time targeting features, Instagram and Snapchat were the birthplace of many niche direct to consumer brands.
Focus on Customer Rentention
Adapting for Growth
Diversifying Engagement Channels
Shifting to Marketing Cloud Platforms
Among or customers, we have seen an increase in marketing cloud related projects while programmatic buying tasks have shrunk.
In particular, we are seeing marketing cloud design, architecture and managed services holding steady. Some in certain platforms are steadily increasing.
It’s no coincidence that marketing cloud platforms provide the most comprehensive way for brands to create and implement effective marketing. Enabling one to one personalized communications with their end customers and optimizing the cost per acquisition. As direct to consumer brands mature, they become much more conscious of margin, just like the traditional retailers have been for years.
Exploring New Mediums
Leveraging the Bigger Players
Shifting to a New Normal
The long term impacts of the pandemic have yet to be seen.