The increasing number of changes to data privacy laws and policies are answering the call from modern consumers for more control over their data. As a result, marketing teams must pivot their strategies and adapt to these changes. But how have these recent policies impacted the email side of marketing and what can savvy teams do to combat these changes and ensure long term success?
While all of these data privacy protection regulations required a great deal of work from marketing teams to maintain compliance across their email marketing, none have created as much buzz as Apple’s MPP and Google’s upcoming sunsetting of the . This is mainly because both Apple and Google’s pivots directly impact the long-standing metrics leveraged by marketing teams to measure email campaign success. While this may seem earth-shattering at first glance, it’s really just another bump in the road and a chance for savvy marketing teams to show the depths of their agility.
Let’s take a look at some of the strategies you can utilize to negate the impacts of iOS changes to optimize your email strategies today and future-proof your email methodologies for tomorrow.