It may seem like a great idea to send more emails to consumers to capture their attention. In reality, it has the opposite effect. Thanks to the exponential growth of digital communications due to the pandemic, the number of emails hitting the average user’s inbox on the daily is overwhelming. Sending out a large number of emails daily or even weekly can only amplify the issue, often resulting in emails going unread, being deleted, or even inciting unsubscribes. Let’s face it, unsubscribes are the last thing marketing teams want to see.