Display Ad Production
Better creative to help increase revenue
A dedicated and expert creative team, working on a flexible model
Taking away the production headache allows the NYT to focus on selling
The New York Times’ teams are now able to sell more and service their clients more effectively, while Theorem covers all the creative production work in the background. The flexible pricing model allows them to ramp up or down according to the seasonality of their sales cycle. Our knowledge of the creative tools in marketing frees up time for the publisher’s teams to focus on higher-level tasks.