INDUSTRY
Automotive
SOLUTION
Dynamic Content Management System, Content Strategy, and Web Design
REGION
India
COMPANY SIZE
1,000+
THE CLIENT:
Global Auto Component Manufacturer
Sansera is an engineering-led integrated manufacturer of complex and high-quality precision components for the automotive and aerospace sectors. For more than 40 years, Sansera has served as a trusted supplier for equipment manufacturers worldwide, offering a wide range of precision forged and machined components for two-wheeler, passenger vehicle, and light and heavy commercial vehicle verticals in the automotive sector. In addition, Sansera manufactures components for aerospace, off-road vehicles, tractors, generator sets, stationary engines, and other non-automotive applications.
THE CHALLENGE:
Transform a Text-Heavy Website Lacking in CTAs Into a Conversion- Boosting Product Catalog
Sansera’s static, text-centric website failed to communicate their breadth of products in a way that informed and attracted prospects. The website was also difficult to update and required a modern content management system in order to support an online catalog. Presenting engine, suspension, and transmission parts in a compelling manner can be challenging, so the Sansera marketing team reached out to Theorem for assistance in developing an online product catalog through the company website.
THE SOLUTION:
Convert a Static Website into a Dynamic Interactive Catalog Supported by a Streamlined Content Management System
Theorem’s technical experts extensively researched content management systems and determined that WordPress would best serve Sansera’s goal of creating a catalog, along with enabling their team to easily update listings as inventory changed. Theorem’s web design team created a visually-driven product page that displayed Sansera’s products in context. Products were presented within silhouettes of vehicles and marked by dots. When clicked, the dots would highlight the product by providing critical specs and information. These designs were integrated within WordPress and each product page followed a comprehensive SEO strategy to boost organic traffic.
