INDUSTRY
Energy
SOLUTION
Web Design & Development
REGION
Houston, Texas
COMPANY SIZE
1-10 employees
THE CLIENT:
Global Helideck Fire Safety Component Manufacturer
With over 30 years of experience working with Oil & Gas, Offshore Industries, Marsol Technologies specializes in manufacturing products related to helideck fire suppression.
THE CHALLENGE:
Bolster the Marsol Technologies Website with a Fresh Look and Feel
Marsol Technologies relied on a static website with disjointed information scattered across multiple pages. The lack of content strategy made the website difficult for visitors to navigate, which led to a high bounce rate of 73%. Due to the static nature of the website, refreshing content was time-consuming and often overlooked due to competing priorities.
THE SOLUTION:
Update the Website and Equip the Marketing Team with an Easy-to-Use CMS Platform
Theorem’s Web Design experts transformed the Marsol Technologies website from the inside out. They began with establishing proper content architecture to enhance the company’s online presence and overall website experience through SEO strategies and design integration within WordPress CMS. With WordPress CMS, the Marsol Technologies Marketing Team would easily be able to update content easily and efficiently without the need for deep development expertise. Next, the team created a modern look and feel for the website that aided to easy navigation and presented Marsol Technologies as a trusted, time-tested expert in global helideck fire safety.
