Sports and Technology
Community-minded sports technology company
Time-sensitive setup on a new email platform to launch a new business
Using data expertise to create a smarter approach to marketing
automation, and configuration. This holistic solution provided GC with maximum flexibility and control over messaging their eligible audience, easily maintaining user profile data relevant to the campaign, monitoring performance and adjusting send volumes, and providing a simple framework for collecting post-deployment KPIs. This allowed us to throttle send volumes, protecting the performance of the new app.
An automated solution that reduces errors and improves client efficiency
Our data-driven campaign automation solution has allowed GC to power the series almost exclusively through the data management process alone, reducing the need to oversee each campaign touch-point and allowing the data to essentially trigger every email. Ultimately, GC was able to execute a complex marketing communication campaign while maintaining granular control over their audience and messaging cadence.