Collect, clean, organize and display complex data
Expert data management drives business performance
Theorem’s data strategy team designed custom data visualizations and dashboards for aggregating data from Advance Local’s sources and mapping them into a usable business dataset. A support team now monitors data feeds on a daily basis and manages any errors by liaising with the vendors. Theorem developed powerful reporting dashboards that showcase campaign performance and KPIs for account managers to steer the campaign towards results. A team of statisticians curate the data to identify benchmarks and outliers on a monthly basis.
Customer revenue growth from better insights
“Someone asked me for a benchmark for sponsor content today and I was actually able to give them one quickly for the industry they were looking for. It was nice.”