Aggregating Data & Reporting for Leading Publisher

Advance Local

Major digital media company seamlessly aggregates data from more than 45 different platforms through automation

SOLUTION

Automation

SERVICE

Data Aggregation

VERTICAL

Digital Media/Publishing

THE CLIENT:

Major digital publisher

One of the largest media groups in the United States, Advance Local operates the leading news and information companies in more than 20 cities, reaching over 50 million readers each month. Always innovating and evolving, they create cutting-edge solutions that enable advertisers to reach audiences in local markets. With ample intel on readers, the company also offers a wide variety of marketing solutions to a range of businesses, from small companies to national retailers.

THE CHALLENGE:

Streamlining a collection of complex data from multiple sources

Advance Local was supporting an ever-growing list of digital offerings by leveraging a variety of media and platforms. This led to data mapping challenges and issues aggregating data from multiple platforms. The company needed a tech-savvy partner with deep data management skills and expertise in cloud technologies that could automate data collection processes to boost efficiency, reduce error, and improve business outcomes. Advance Local also needed a reliable partner with media industry experience to provide aggregated, actionable insights to sales and customer success teams. Reliability and accuracy were key factors, since the media brand was consolidating data from over 45 platforms and vendor data feeds are frequently inconsistent.

THE SOLUTION:

Automating data management to drive business performance

Theorem’s automation and data strategy teams designed custom, automated dashboards and data visualizations that pull data from Advance Local’s numerous sources and map them into a usable business dataset. A Theorem support team now monitors Advance Local’s data feeds on a daily basis and manages any data importation errors that arise.

Theorem’s powerful, automated reporting dashboards showcase campaign performance and KPIs for account managers to steer the campaign towards meaningful results. A team of statisticians curate the data to identify benchmarks and outliers on a monthly basis.

THE IMPACT:

Customer revenue growth and improved decision making via automated insights

Theorem’s custom, automated reporting dashboards have helped Advance Local’s sales teams in their storytelling. The media brand can now showcase marketing ROI effectively and upsell products to advertisers. What began as a shared data repository among three business divisions has grown into an automated business intel platform used by more than 13 business units. Sales and customer success teams gain deeper, error-free insights that enhance decision making and focus on revenue generation.

“Someone asked me for a benchmark for sponsor content today and I was actually able to give them one quickly for the industry they were looking for. It was nice.”

Lauren K.

Client Success Manager

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