AI is constantly evolving in leaps and bounds, and it’s changing the customer experience landscape in the process. Brands and businesses that leverage this powerful technology to improve their personalization and customer service strategies are most likely to remain on top.
By 2035, AI has the potential to increase corporate profitability by an average of 38 percent. –
63 percent of people don’t know when they’re using AI-driven services like chatbots. –
- Greeting customers and answering frequently asked questions
- Handling a larger volume of requests without having to invest in additional headcount
- Providing context to live agents by pre-qualifying leads
- Analyzing customer data to provide instant insights and recommendations
AI is also becoming essential for delivering high-quality , which is a must in today’s multichannel marketing landscape — in addition to relevancy, consumers expect a seamless customer journey from beginning to end. Chatbots and other AI-powered tools use machine learning to help create consistency across channels by adopting and applying brand voice and tone. These tools can also be used to track customer interactions across all touchpoints to ensure a smooth and cohesive omnichannel shopping experience.
There are also fully automated customer retention platforms that use AI to predict when a consumer may be about to abandon or cancel an order and provide enticing incentives at just the right time. Thanks to machine learning, these platforms can also determine which types of offers are most appealing to specific customers and personalize the promos to make them even more enticing.