What Is Digital Audio Advertising?
4 Reasons Audio Ads Are Essential for Digital Marketers
Moreover, the conversational nature of audio can help make calls to action appear more subtle and organic than they would in a visual ad. Rather than prompting consumers to engage with stilted, sales-y phrases like “buy now” or “add to cart,” CTA commands are naturally softened by a human voice recommending listeners to visit a website to get more information.
A listener’s love of music can also help enhance the power of an audio ad. According to a study commissioned by Pandora, audio ads embedded within participants’ personalized playlists impacted long-term memory 49 percent better than radio, 36 percent better than television, and 29 percent better than mobile video ads.
Doing More With Digital Audio
Need help building an audio advertising strategy?
Working with a flexible, full-service marketing partner like Theorem is one of the best ways for businesses to future-proof their operations and ensure long-lasting success. If you need help implementing an audio advertising strategy that delivers real results, contact us today.