KEY TAKEAWAY
In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound, audio ads can reach consumers during the screen-free moments of their day, when they’re engaged in other activities but still receptive to receiving information.
What Is Digital Audio Advertising?
4 Reasons Audio Ads Are Essential for Digital Marketers
1. They Go Where Display & Video Can’t
74 percent of adults ages 25 to 54 listen to digital audio content every month.
– Edison Research
2. They’re Immersive & Engaging (But Not Overwhelming)
In today’s oversaturated marketing landscape, consumers are constantly bombarded by ads. This is especially true when they’re using their desktop and mobile devices, as advertising has infiltrated every corner of the screen. Whether they’re checking email, scrolling through Instagram, or receiving a push notification via text, users are now accustomed to seeing (and often ignoring) ads wherever they tap or click. This makes getting and retaining consumer attention even more of a challenge than it was before.