
KEY TAKEAWAY
In a marketing landscape that’s overwhelmingly visual, brands can increase their impact by taking advantage of digital audio advertising. In addition to creating an emotional connection with listeners via sound, audio ads can reach consumers during the screen-free moments of their day, when they’re engaged in other activities but still receptive to receiving information.
What Is Digital Audio Advertising?

4 Reasons Audio Ads Are Essential for Digital Marketers
1. They Go Where Display & Video Can’t
74 percent of adults ages 25 to 54 listen to digital audio content every month.
– Edison Research
2. They’re Immersive & Engaging (But Not Overwhelming)
In today’s oversaturated marketing landscape, consumers are constantly bombarded by ads. This is especially true when they’re using their desktop and mobile devices, as advertising has infiltrated every corner of the screen. Whether they’re checking email, scrolling through Instagram, or receiving a push notification via text, users are now accustomed to seeing (and often ignoring) ads wherever they tap or click. This makes getting and retaining consumer attention even more of a challenge than it was before.

3. They’re Highly Targeted & Contextual
By 2025, digital audio will reach almost as many listeners in the U.S. as traditional radio advertising. –Statista
4. They Create a Strong Emotional Connection

According to a survey by Morning Consult, 52 percent of podcast listeners say they’re more likely to try a product or service that’s recommended by a podcast host.
Doing More With Digital Audio
