What is uniform across all industries utilizing OTC is the need to reduce process times, eliminate error margins, decrease manual labor, and increase efficiency.
Why Order to Cash Is an Ongoing Pain Point
Identifying OTC Pain Points Across the Media & Publishing Industries
No trafficking team, no matter how skilled they may be, has the ability to execute 100 percent accuracy when manually processing hundreds of ad campaigns every day. From tag checkers, to the volume of unique URLs needed for creatives, to requests for targeting large sets of designated marketing areas (DMAs), to endless rule sets and executions of a wide variety of product packages for their clients, it all comes down to reducing the manual aspects of these repeatable processes.
In addition to minimizing error margins almost completely, automating these processes will allow for scale with ease. The repeatable aspects of trafficking workflows, target sections, creating unique targeting rules and UTM trackers, DMA cloning and setting rule sets are all prime candidates for automation. Executing a well-rounded automation strategy to address these aspects of OTC will free up bandwidth for tasks and process that must be manual and thus again easily allow for scale.
Why Automating OTC Processes Is Crucial for Media Marketing & Publishing Industries
Real World Examples
In markets that rely heavily on order-to-cash workflows for recognized revenue, the answer is simple: Optimize your OTC workflows with automation to eliminate error margins, reduce delays in revenue recognition, increase bandwidth, and ensure scalability.
As media marketing scales, the need for automated simple and accurate solutions to OTC pain points becomes more critical.
Work with an experienced partner to develop custom automation solutions for
those tasks and processes within the OTC workflow that are repeatable and scalable.
and ensure business growth for years to come.