Now is the time for retail marketers to plan, and once again adapt their strategies for long-term success in what is becoming a highly competitive digital market. Let’s explore how to reach that success.
Planning for data collection & customer engagement
Consumer shopping behaviors have rapidly changed, ushering in a new form of digital shopping and marketing strategy. Consumers are not only requesting a more omnichannel experience but also demanding an increase in transparency from brands in terms of collection and usage of their personal data. It is clear that the power is in the hands of the consumer, and retail brands will need to learn how to adapt to stay afloat.
Using the data: audience segmentation
Customization with transparency, the safe way to collect data without ‘stepping over the line’
Looking ahead to 2022, the execution