Ad Taxonomy is still a key part of the marketing agenda. It is important to regularly evaluate and revise your ad taxonomy, based on current best practices, to align with your current marketing strategies.
Then why is no one really talking about it?
This is Exactly Why We Are Going To Dive Into the World of Ad Taxonomy Right Now!
Why is ad taxonomy important? How do you master ad taxonomy best practices?
What is Ad Taxonomy?
Why is Ad Taxonomy Important?
Why is that?
Without a well structured ad taxonomy, you cannot have a successful display marketing plan, targeted content strategy, or personalization implementation. Which will directly effect your customer engagement rates and of course, your bottom line.
Below are the 10 best practices for revising your ad taxonomy, straight from our AdOps experts.
Don’t take our word for it. Go give it a whirl.
10 Best Practices to Follow While Revising Your Ad Taxonomy
1. Audit the Current Taxonomy
2. Refer to Standard Ad Taxonomy Options
Ad Dimension Targeting
Section-Specific Article Targeting
Topic-Based Article Targeting
Single-Article Page Targeting
3. Create/Revise the Taxonomy Document
4. Document Proposed Changes
5. Implement the Responsive Design
Discuss the proposed new ad taxonomy with all stakeholders. It is important to create an open forum for feedback from all relevant teams and team members.
7. Share the Final Taxonomy Document
8. Generate Ad Tags
9. Put It To The Test
Implement your new taxonomy in a test environment. Create test lines in an ad server and validate the functionality of the GPT codes. This will resolve any issues before you go live.