As email continues to fuel the rise of digital shopping, marketing strategists and creatives look forward to embracing new ways to reshape this endlessly malleable medium in 2023. To inspire your approach in the coming year, the Theorem Team rounded up the emerging email trends that excite us most.
Must-Try Email Trends to Boost Customer Engagement In the New Year
1. Engaging Interactive Elements
2. Hyper-Personalization via Dynamic Content
3. Mobile-Minded Email Design
4. Time-Based Automated Email Campaigns
5. AI Magic for Analytics & More
6. Instantly Influential User-Generated Content
7. Eye-Catching Animated GIFs
8. Big, Bold Typography
9. Emotionally-Intelligent Messaging
10. Dark Mode-Compatibility
Which Email Trends Will You Try First?