Rather than letting the rapid influx of new ways to engage your customer base overwhelm you, start adopting a few new D2C marketing strategies that will best resonate with your customers.
Where are D2C Customers Spending Their Time These Days?
On Social Media
At the very minimum, consider these light lifts:
Add a shoppable element to your product-related posts.
Leverage the power of user-generated content (UGC).
User-generated content serves as the most compelling review and far-reaching referral your brand could ever find. When considering a purchase, 95 percent of consumers flock to reviews because they trust their peers more than the brand benefiting from their patronage. User-generated content is like a review, but it’s more engaging than text. UGC can lend to your reviews via:
TikTok videos: #TikTokMadeMeBuyIt rolls off the tongue for a reason. This ever-trending hashtag refers to the millions of TikTok-ers who’ve made a purchase based on a review featured in another user’s feed.
Instagram posts: Shoppers love sharing their latest buys on Instagram so much that some create dedicated feeds to post and discuss reviews with followers. For example, lovers of cult-favorite cost-savvy grocery store Aldi can discover and dish on the latest favorites to land on their shelves on the fan-run @aldifavoritefinds account that’s 265,000 followers strong.
The key to leveraging this free and effective fan content? Mind your social media activity by keeping tabs on your D2C brand’s tags and ask followers to tag you in their unboxing reveals, at-home reviews, and photos featuring your products. You can also recruit the folks who know your brand most to post their reviews on social media by turning employees into influencers. For more ideas, check out these must-try social commerce strategies.
In the Checkout Flow
Create upsell opportunities.
In the Metaverse
Sponsor a metaverse event.
Create branded NFTs.
On Your Website
Earn organic traffic through SEO-optimized blog content.