Theorem Recognized for Performance Marketing Innovation in 2022 MarTech Breakthrough Awards Program

Theorem has been named “Best Performance Marketing Company” in the fifth annual MarTech Breakthrough Awards program. Theorem previously won the “Best Overall Content Marketing Company” MarTech award in 2021.

Optimizing Order-to-Cash Workflows with Automation

It is becoming more and more evident that the order-to-cash process must be reconditioned with automation in order to simplify and streamline it, especially for industries with media buys that rely heavily on O2C to process and recognize revenues.

A Step-by-Step Guide to A Fully-Optimized DTC Checkout Flow

Making a few smart moves to optimize your checkout flow can increase conversions by an incredible 35 percent.

Theorem Expands Ad Operations, Order-To-Cash Automated Services

Theorem said it is expanding the automated advertising operations and order-to-cash services it offers publishers, video and audio streaming companies.

Modern Email Marketing Best Practices for Retail & D2C Brands

With a rise in popularity of emerging digital channels and soaring numbers of social commerce strategies, many marketing teams are leaning into traditional marketing channels like email, to make a more signifiant impact on their customer bases.

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